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Sami Saad

I am a public relations professional specializing in media relations and corporate communications. With more than seven years of experience, I’ve developed and executed earned media campaigns for startups, Fortune 500 companies, and public figures, amplifying announcements, securing coverage in top-tier media outlets and trade publications, and positioning executives as industry thought leaders.

At Cision, I help manage and grow PR Newswire’s media partner network across North America. Through targeted outreach and strategic partnerships, I’ve expanded the network with news outlets reaching more than 30 million monthly visitors. I also advise clients and organizations on press release strategy, audience targeting, and media distribution to maximize visibility and reach.

As the host and producer of Media Coffee, PR Newswire’s podcast, I interview journalists and communications professionals about the evolving media landscape, what makes stories newsworthy, and how PR professionals can build stronger relationships with the media.

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